Fifteen years of design — from hand-drawn sketches to international brands, across Romania, the United States and the United Kingdom.
Born into a family with a touch of art, I started painting as a child — winning the first prize in painting at national level and exhibiting graphic works internationally.
I trained at the National College of Art, then at the "Ion Mincu" University of Architecture and Urban Planning in Bucharest — RIBA-accredited Part I — and completed a CPD-accredited Marketing Level 7 certification in the United Kingdom.
My career took me from small studios to big agencies, and from Bucharest to New York clients: branding, packaging, print, photography art direction, e-commerce and interiors. I love creating — and advertising my work to make it visible. I could not think of a better career choice.
National first prize in painting, international graphic exhibitions, and the first client work: hand drawing, graphics and visual studies that still anchor everything that came after.
PaintingDrawingGraphicsFrom patent to shelf: branding, packaging and product design for an innovative hookah kit. Finished in Hong Kong, packed in New Delhi, awarded in Frankfurt — "Best Product" at an international show.
BrandingPackagingProductCasino games and affiliate platforms: YouTube channels, social visuals, promo assets, brand identities under the corporate umbrella, game design, UI & UX.
Game designUI/UXSocialBrand identity and interior design for a 200-employee media corporation — the single winning design in a contest of ideas with over 150 companies competing.
IdentityInteriorEnvironmentalPrincipal designer for a luxury skincare house: brand guidelines, packaging, photography direction, e-commerce, email marketing and a V.I.P. membership program.
Art directionE-commercePhotographyA luxury jewelry brand from logotype to ribbon: packaging, bags, boxes, mall shop interior, expo stands, billboards and advertising.
LuxuryRetailPackagingManaging projects from scratch to final delivery, B2C and B2B — strategy, budgets and execution from inception to successful completion.
StrategyB2B/B2CDeliveryNew projects, new market, new tools — including AI-assisted workflows. This part of the archive is being prepared; fresh work lands here soon.
Coming soonZmoke product line, winner at the Tobacco Plus Convenience trade show.
Second major US industry recognition for the Zmoke concept, the same year.
Branding, packaging and product design awarded at the Frankfurt international show.
The single selected design in a contest of ideas with over 150 companies participating.
Where it all started: national first prize and international graphic exhibitions.
The 2021–2026 archive — the UK years — is being curated right now. New boards, new brands and a few surprises will appear on this page soon. Come back for the full story.